About Applus+

Applus+ Brand

At Applus+, we respond to the TIC needs of clients from various sectors and different industries as a global leader and a trusted partner with a passion for improvement.

These three pillars guide our business strategy. Each pillar has defining attributes that support our long-term growth and help us to enhance our services and our own technology across the industry sectors in which we operate. Our brand promise captures the essence of these pillars: TOGETHER BEYOND STANDARDS.

What are our pillars and attributes?

Our pillars are the three big concepts that summarise who we are, what we do and what makes us unique. Concepts that focus on what we say and do, because every pillar represents an important part of our identity.

GLOBAL LEADER

We have the capabilities and resources available to ensure that, in this highly technical and specialised sector, we are able to respond to our client's needs across the seven continents and continue to demonstrate our value.

Technology

Advanced own technology supports the Applus+ leadership position in the TIC sector. The technology we develop helps our clients to find a solution to the challenges arising from their industrial practices and manufacturing processes.

Accreditations

Our accredited services allow clients to access global markets and demonstrate our integrity and expertise across the sectors we serve. This expertise allows the Applus+ Group to develop enhanced-knowledge of industry-wide best practice when new standards come into force.

Human capability

The engineers and technicians at Applus+ are our key asset. We develop their expertise and talent, and this commitment to training delivers specialised skillsets for our clients' projects. Clients also benefit from our workforce's specialist knowledge of each sector across the globe.

Global+local

Applus+ provides local market knowledge supported by global resources across more than 70 countries in the world's key markets. We help our clients to deploy services to multiple countries at one time, supplying and integrating local teams for effective project management, even in unfamiliar regions or sourcing from overseas.

TRUSTED PARTNER

Ensuring operational standards in today’s world poses a series of challenges for our customers. At Applus+ we are a strong and dynamic partner that responds to changing demands rapidly and with flexibility.

Flexibility

We evolve our technology and processes to bring more effective and efficient services to industry. As industries change, Applus+ has the vision to integrate new procedures, adding greater scope to services and leading best practice in the sectors.

Versatility

We retain our position as a partner of choice by adapting our service portfolio to our clients' projects. Our people's mindset and versatility allow Applus+ to orchestrate and deliver services with a comprehensive appreciation of our clients' requirements.

Integrity

Our divisions deliver services where international compliance, business ethics and social responsibility are paramount to our clients. We embed values-management into our operations, and our CSR Committee ensures we live by these values. Through strengthening ethical controls, we champion social responsibility and deliver sustainable growth.

Impartiality

The Applus+ Group is a publicly listed company, with diverse international shareholders, representing no single interests. The majority of our Board of Directors are independent members, and this impartiality underpins our activities.

PASSION FOR IMPROVEMENT

Our passion for improvement is what drives us to go beyond standards with our customers, with a sense of eagerness and creativity.

Innovation

Our teams work with clients and sector agencies to provide innovative solutions to fulfil the requirements of industry. We pioneer new methods in the TIC sector as new technologies, products and manufacturing systems come to market. And our advances reduce costs and improve efficiency while delivering a higher quality of service.

Responsibility

We help clients protect their operations with our specialist skills and innovative tools to minimise hazards and keep people safe. Our advances in technology help to protect natural resources and reduce the environmental impacts of our clients' services and products.

Motivation

Our talented teams have a broad range of qualifications, specialist backgrounds and skills. We design programmes for our people to master new tools and equipment. In addition, we also offer work opportunities that match their aspirations for professional development.

Excellence

Delivering better services, technology and skills drive the teams at Applus+. This motivation is essential for our clients and agencies owing to their need to meet ever-increasing safety standards, stringent quality levels and greater operational efficiency.

Our claim

The three pillars we have just introduced, and their key attributes, can be tied together and communicated in a slogan that sums up our primary objective: a constant striving for excellence that both exceeds our clients’ expectations and goes beyond standards.

Our brand internationalisation process

Discover more about our pillars and attributes and our brand internationalization process in the following videos.

Awards

Our brand strategy has been recognised around the world by several marketing and communication associations.